Chama Valley Arts Center

Jessica Rath

​When you live in Abiquiú, you probably drive to Santa Fe more or less regularly. Maybe you need to shop for groceries, or you want to dine at a specific restaurant, or maybe there is a special event at the Lensic. It’ll take you give or take one hour to get there, but that’s alright, no big deal. 

Chama Valley Arts Center. Image credit: Jessica Rath

​If you drive one hour north on 84 instead of south, you’ll get to Chama. The drive is absolutely stunning, Colorado and the Rocky Mountains are right in front of you, traffic is moderate, and yet – I, for one, have made the trip just a few times, because I didn’t know any better. Which is a shame, because Chama is such a lovely, vibrant community. When I drove up there recently to interview Anita Massari, Executive Director of Chama Valley Arts, I thought of encouraging the readers of Abiquiú News to spend a day here.
 
While there are many other interesting reasons to visit Chama, such as the Cumbres & Toltec Scenic Railroad, the historic downtown area, or the Edward Sargent Wildlife Preserve – a 20,000 acre area offering elk viewing, bird watching, hiking, and other fun activities for outdoors enthusiasts, my purpose was to learn more about this outstanding arts center which offers all kinds of art classes for all ages. And an annual Art Festival and Studio Tour. And Yoga. And Zumba. And Story Hour. And, and, and… How did this come about, in a town with little more than 1,000 residents? I had to find out. 

Anita Massari. Image credit: Ruben Hernandez

​It seemed to be a happy concurrence that brought together the right people at the right time, and to the right place. It all started with  “Diffendoofer Day”, based on a children’s book credited to Dr. Seuss. Anita Massari had moved to Chama in 2017 and together with an acquaintance, Bruce McIntosh, offered some events at the library, “Diffendoofer Days”, to bring people of all ages together. At the same time, because of a lucky coincidence the building where Chama Valley Arts  is now was bought by someone who wanted it to serve the community, to open an arts center. When a friend approached Anita and suggested that she’d make a great director, she gladly accepted and actively worked on getting more people involved.
 
“ I'm a special ed teacher”, Anita told me. “So I did some things that they didn't expect: I had them write down their hopes and dreams for themselves, for their family, for their community, on post-it notes. And I took those and then I got some people to start coming to a monthly meeting as volunteers and we looked at all of that and started to build our mission. And then 2020 began and the lockdown happened and we looked at what we could do to provide arts for kids who were stuck at home. We got people to donate art supplies and put together art supply bags for kids and we did some online art challenges. Meanwhile, Ashlyn and Dan Perry were fundraising and working on this building, which cost probably close to a third of a million dollars to rehabilitate. And at the same time we got the nonprofit founded and they donated the building to the nonprofit. They are still on the board currently, but they are not seeking to stay on the board and direct us in any way. They are really hoping that we can get as independent as possible and when they know that we're solid, then they will step off the board. So a pretty amazing thing happened – some people take a bunch of money and turn it into something good.”
 
Yes, that does sound like a wonderful coincidence. I wanted to know who the events at the center were for: kids? Adults? Or both?
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“ We have a really broad mission, cultivating creativity, learning and community through arts and culture.  We have programs all the way from early childhood, through school age, that goes all the way up to age 18. And then classes for adults.”

All the art on the walls is for sale. Image credit: Jessica Rath

“In 2021 the women  who had been organizing  the Chama Valley Art Festival for more than a decade  asked me to take it over.  So I got this huge event that happens on Labor Day weekend. At the same time, I had written a whole bunch of grants and had discovered that I enjoyed grant writing and was getting a lot of money that way. And one of those grants was to provide arts in the schools. And so I jumped right into providing the entire Fine Arts program for Chama Valley Schools, all simultaneously.”
 
Anita’s energy is contagious and it is obvious that she truly loves what she is doing. She is full of ideas but has a sense for detail which helps her to realize her plans efficiently.
 
Some of the local artists offer their services to give classes for kids and adults. “For the last two years, we have had Mary Cardin, who is in her 80s, and has 50 years teaching experience of watercolor. And she has been teaching watercolor. Last year, she did a watercolor series, and this year she did single day workshops, so that you come and you complete a painting in one day. And then we have a tie dye artist. We have really worked on the marketing for that class, because people think, ‘Oh, I'm not that into tie dye’, when it is really the art of folding in order to make patterns. It's much more of an art than people think. She teaches techniques from across the world. What we did this year was if you sign up, you just get a bandana. And then if you want to come again, you can choose what other types of textiles you want to dye.  We have a neighbor here, who brought her own huge  bolts of cloth that she can turn into curtains and tablecloths and sew into dresses, whatever she wants.”

An airborne shark. Image credit: Jessica Rath

I can’t hear enough about the rich programs being offered.  “There have been other painting classes and photography classes, and there's dance, Zumba, and Yoga every week,” Anita continues.  “And we did some belly dance, we did some salsa, and other different things. But coming up in October – every year in October, right when the leaves are changing, we have an art exhibit here. So this will be our third one. And this year, we're focusing on heritage arts, arts that are passed down through generations, really looking at cultural transmission and cultural heritage.” 

 “And then the first weekend of December is our Winter Art Market. And the whole place is full of people selling art!” Mark your calendars!
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 This month on the last Saturday, they’ll start with a ceramics program which is  open to all ages.  For right now they’ll be using  air dry clay – it works the same as clay that needs to be fired, but people can just take it home. They do have a kiln, and in the future they’ll open a ceramic studio using real clay.

Printing examples. Image credit: Jessica Rath

Anita has developed her own theory about art. “I've been around the edges of art throughout a lot of my life, but I've never said I am an artist. I don't actually believe in talent anymore. What you create comes from your spirit, your aesthetic, but how good you are at it is merely a matter of practice.”

“What I noticed about drawing in terms of talent, is that it seems easier for some people to make something that looks the way they want it to. When I look  at my two daughters, one loves to draw and draws constantly and of course is getting very good at it. And the other one almost never draws. But when she does draw, even if it's just a little scribble, and she goes, ‘Look at this’, everybody says: ‘that's an elephant’! “

“There’s one thing that I want to transmit to new people who come here to work with us.  If you're working with children, if you're working with this organization, I want you to know that we focus on process instead of product. It’s important how we speak to our students. Children will immediately begin to create for somebody else, and for somebody else's approval. So you can train yourself to speak differently about creativity and about what your students are creating. So that you break that habit.”
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When I looked around me, when I looked at the walls which are decorated with children’s art work, I understood what Anita was saying.  I saw all these beautiful pictures. It would seem wrong  to claim that one of the creators is more talented than another; that would be judgmental in the wrong way.  And the idea that the process is more important than the finished product makes total sense. Drawing or painting, any artistic expression is a dynamic activity, a doing that changes and develops the artist as well; it’s not a static “thing”. 

Lots of space for gymnastics and dance. Image credit: Jessica Rath

I think that Anita has this fantastic job – a job tailored for her. It's not for everybody, but she has all these ideas, and she has initiative, and it seems she really has the freedom to manifest whatever she wants to create here. That's really nice,  compared to a lot of other jobs.

But she doesn’t do all this by herself. She pointed out to me that her work, and the success of the organization and its programs, depend on the support of the community. “Every year dozens of volunteers donate hundreds of hours of their time . Many people lend their expertise to us, teaching me valuable skills. I also must acknowledge the community members who donate money to support us. The generosity and support we receive mean that, in all aspects of our work, I dwell in gratitude.” And I bet that the success of her endeavors is directly related to her sense of recognition and connectedness. When people feel appreciated for what they do, when they know that their time, energy, and resources are being acknowledged, they’re motivated to do more. A win-win situation.
 
 “And I have got my assistant director now – so now there's two of us. Lisa Martinez is from here and works in emergency medicine.”  
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Well, it’s easy to imagine that with TWO energetic, creative people the sky's the limit for the Chama Valley Arts Center. The best of luck for all your future endeavors!

Anita and one of her daughters. Image credit: Jessica Rath